EU Probes Mars' Pringles Deal Over Price Hikes
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The European Union launched an antitrust investigation into Mars' $35.9 billion acquisition of Pringles maker Kellanova. The EU worries the deal will increase Mars' market power, leading to higher prices for consumers. Retailers expressed concerns about Mars' increased bargaining power. Mars maintains the acquisition will benefit consumers with more choice and innovation, and hopes for a positive resolution by October 31st.
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