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Adobe launched Firefly, its AI image and video generation app, on iOS and Android. The app integrates Adobe's own models plus those from OpenAI, Google, and Flux, allowing users to generate and edit media via prompts. Features include generative fill and expand. Creative Cloud subscribers can seamlessly access projects across devices. Adobe reports over 24 billion media assets created using Firefly and a 30% quarter-over-quarter increase in first-time subscribers, attributing this growth to its AI features.

Prepared by Jonathan Pierce and reviewed by editorial team.