Korean Bakery Paris Baguette Eyes Global Domination | JQJO

Paris Baguette, a Korean bakery chain with 4,000 stores across 14 countries, challenges the notion that croissants are exclusively French. The company, owned by SPC Group, boasts $5.6 billion in sales and plans to expand internationally, targeting over 1,000 new branches by 2030. A new Texas factory will supply the US, Canada, and Latin America, highlighting the company's ambition to conquer the American market and establish itself as a global brand.