The NBA Finals featuring the Indiana Pacers and Oklahoma City Thunder, two small-market teams, are expected to have lower TV ratings than matchups involving larger markets like New York or Los Angeles. However, the financial impact on the NBA may be less significant than initially perceived due to guaranteed television revenue from long-term contracts with NBC, ESPN, and Amazon. While merchandise and ticket sales will likely be lower, the league's revenue is largely secured. The length of the series is a more critical factor affecting revenue for the league, networks, and teams, with longer series generating higher viewership and ad revenue.