Broadcast TV Returns, Streaming Still Reigns Supreme | JQJO

Nielsen's multiplatform ratings reveal a resurgence of broadcast TV, with ABC's "High Potential" and CBS' "Matlock" among the top-watched new shows. Netflix remains dominant, holding five of the top ten spots (excluding sports), led by "Squid Game." The data shows a significant shift in younger viewers' habits, preferring streaming platforms even for broadcast shows. While linear viewing contributes significantly to total viewership, streaming dominates for younger demographics. Traditional reality shows maintain strong viewership, while basic cable struggles.