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Warner Bros. Discovery is rebranding its streaming platform from Max back to HBO Max this summer. The change reflects a company-wide shift towards prioritizing quality over quantity of content, mirroring a similar strategy adopted by Disney. This move follows two years of financial success and subscriber growth, reaching approximately 22 million new subscribers in the past year. The company aims to reach over 150 million subscribers by 2026, despite losing NBA streaming rights. The rebranding emphasizes HBO's prestige and aims to attract a more discerning audience.

Prepared by Emily Rhodes and reviewed by editorial team.