Read, Watch or Listen

A rare 1999 platinum Rolex Daytona with a mother-of-pearl diamond dial is up for auction at Sotheby's Geneva on Sunday. One of only four known to exist, this privately commissioned watch is expected to fetch up to $1.7 million. Its unique features, including the platinum case (unusual for Daytona models before 2013) and custom-made design, make it a highly sought-after collector's item. The watch's provenance and connection to Rolex's CEO during a period of significant growth contribute to its immense value.

Prepared by Christopher Adams and reviewed by editorial team.