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Whoop's announcement of its new Whoop 5.0 fitness tracker has angered some users. The company initially promised free hardware upgrades for existing members with six-month subscriptions, a promise now retracted. Whoop now offers upgrades with a 12-month membership extension or a one-time fee. Customers are expressing anger on social media, citing misleading marketing and broken promises, prompting comparisons to similar controversies faced by Garmin and Oura. Whoop has yet to comment on the policy change.

Prepared by Jonathan Pierce and reviewed by editorial team.