Marvel Rebrands 'Thunderbolts' as 'New Avengers' in Bizarre Marketing Stunt | JQJO

Marvel's 'Thunderbolts' is undergoing a bizarre post-release marketing overhaul. The film's ending reveals the team as the 'New Avengers,' a fact now heavily promoted despite spoiling the twist. This controversial campaign involves replacing posters and altering online listings, confusing audiences both familiar and unfamiliar with the movie. While some speculate it's due to underperformance, the extensive and rapid rebranding suggests a pre-planned strategy, possibly to tie into the upcoming 'Avengers Doomsday' film featuring the Thunderbolts and other heroes like the Fantastic Four.