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Nintendo is suing accessory maker Genki for trademark infringement, unfair competition, and false advertising. Genki showcased unauthorized mockups of the upcoming Switch 2 at CES 2025 and promoted accessories claiming compatibility, despite lacking official access. Nintendo alleges Genki's actions were a strategic campaign to capitalize on the Switch 2 hype, including a timed "Genki Direct" event after a Nintendo Direct. Genki acknowledges the lawsuit and is seeking legal counsel, maintaining its products' quality and independence.

Prepared by Jonathan Pierce and reviewed by editorial team.