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Amazon launched 27 satellites, the first installment of its Project Kuiper, aiming to compete with SpaceX's Starlink for global internet coverage. This ambitious project, projected to cost billions, faces skepticism due to SpaceX's head start and market dominance. Analysts question the timing and profitability of Amazon's entry, highlighting the significant financial investment and operational complexities involved. Despite concerns, Amazon plans rapid deployment, targeting customer service later this year. The launch marks a significant step for Amazon's foray into space-based internet infrastructure, but its success remains uncertain.

Prepared by Jonathan Pierce and reviewed by editorial team.