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Scientists at UC Berkeley have created a new color, named 'olo', using a laser system that directly stimulates eye photoreceptors. This method, called Oz, bypasses traditional color mixing techniques by controlling light distribution on the retina, enabling unprecedented color saturation. Subjects described 'olo' as an intensely saturated greenish-blue. While the hue is familiar, its saturation is unique, lying beyond the typical color gamut. The research, published in Science Advances, utilizes spatial metamerism, offering potential advancements in color technology.

Prepared by Olivia Bennett and reviewed by editorial team.