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Temu and Shein, popular online retailers selling cheap Chinese goods, are slashing their US social media ad spending after losing a tariff exemption. The loss of the "de minimis" exemption, which waived tariffs on shipments under $800, increases their costs. Consequently, both companies plan to raise prices next week. Data from Sensor Tower and Tinuiti shows significant drops in their ad spending across platforms like Facebook, Instagram, and TikTok.

Prepared by Christopher Adams and reviewed by editorial team.