Dwayne Johnson's 'Smashing Machine' Bombs: Here's Why
Dwayne "The Rock" Johnson's R-rated drama "The Smashing Machine" experienced its lowest opening ever, earning just $5.9 million domestically. This underperformance, overshadowed by releases like Taylor Swift's and Leonardo DiCaprio's films, is a blow to the passion project which had received critical acclaim and a standing ovation at the Venice Film Festival. Despite extensive promotion and a strong social media reach, the film's unconventional pacing and focus on addiction struggled to connect with audiences, leading to a B CinemaScore and missed projections. While the film is not expected to incur significant financial losses due to international sales and a reasonable production budget, its box office performance serves as a cautionary tale for A24's marketing strategies.
Reviewed by JQJO team
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