
Protein Demand Surges; Experts Urge Whole Foods
Protein demand is surging: 61% of U.S. consumers increased intake last year, new Cargill research shows. The $114 billion category is swelling as high‑protein drinks jumped 122% since 2020 and chains like Starbucks and Smoothie King add options; PepsiCo says protein is a growing focus. Dietitians cite protein’s role in...








