DAZN Pursues National Media Rights in U S
PUBLISHED Oct 8, 2026, 3:41 PM ET
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DAZN, the British over‑the‑top sports streaming platform founded in two‑thousand‑seven, is preparing to expand its reach in the United States by targeting national media rights deals. The company has already secured local broadcast agreements with ten NBA teams, marking a shift from regional to national coverage. Executives say the move will allow DAZN to offer live games to a broader audience while competing with traditional cable sports packages. The strategy follows a series of landmark deals, including a three‑year digital rights partnership with Major League Baseball in November two‑thousand‑eighteen and a Canadian CFL broadcast agreement announced in May two‑thousand‑twenty‑six. These agreements illustrate DAZN’s growing influence across North American sports markets. If successful, the platform could reshape how fans access live sports, potentially reducing reliance on cable subscriptions and increasing competition for broadcast rights.
By Elena V. | JQJO News
Timeline of Events
- 2007 — DAZN founded as Perform Group via merger
- On November 15 2018 MLB and DAZN agree three‑year digital rights partnership.
- On May 28 2026 DAZN announces CFL broadcast agreement in Canada.
- 2026-09 — DAZN secures local media rights with ten NBA teams
- 2026-10 — DAZN announces pursuit of national U.S. media rights
News Intelligence
- Immediate US impact: Increased competition for cable sports packages
- Possible long-term US impact: Potential shift toward streaming sports consumption
- Most affected groups: Cable subscribers and traditional broadcasters
- Reader priority: Understanding new streaming options for sports fans
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