Apple Layoffs Hit Siri and Vision Pro Teams as AI Pivot Intensifies

Apple has eliminated more than 200 positions across its Siri digital assistant, software engineering, and Vision Pro headset teams as part of a strategic corporate pivot toward artificial intelligence. Approximately 100 jobs were cut from the Vision Pro division—which includes scaling back internal gaming development and immersive video production—while another 100 positions were trimmed from Siri and related software units. Company representatives stated that the restructuring is designed to realign internal resources with next-generation generative AI initiatives and newer hardware concepts. Affected personnel were notified of the immediate changes, with management offering pathways to apply for newly created roles within expanding AI sectors. The workforce reduction highlights intensifying pressures across the technology sector to accelerate artificial intelligence capabilities while optimizing expenditures on luxury or slower-adopting hardware platforms.