Dallas Cowboys are (again) the NFL's most valuable franchise
The Dallas Cowboys remain the NFL's most valuable franchise for the seventh consecutive year, with a valuation of $15.5 billion according to Sportico's 2026 rankings, a 21% increase from 2025. The team's financial dominance persists despite a second straight seven-win season and missing the playoffs. The Super Bowl champion Seattle Seahawks recorded the largest valuation jump at 46%, largely driven by their recent record-setting $9.612 billion sale. The average NFL team is now worth $9.34 billion, reflecting a 31% year-over-year increase across the league. The Cowboys' financial edge is reinforced by their exemption from the NFL's central merchandise revenue pool and a sponsorship portfolio worth approximately $300 million. The league's overall valuation surge is fueled by broadcast deals, franchise scarcity, and high investor demand.
Prepared by Emily Rhodes and reviewed by editorial team.
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Left: This framing would emphasize wealth disparity and owners profiting despite poor performance. Center: This framing would present the valuation figures, ranking, and key drivers neutrally. Right: This framing would celebrate the Cowboys' business success and free-market value creation.
primary source is Sportico's 2026 NFL Franchise Valuations ranking publication. https://www.sportico.com/valuations/teams/2026/nfl-team-values-2026-dallas-cowboys-los-angeles-rams-1234941607/
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Dallas Cowboys are (again) the NFL's most valuable franchise
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