Yamaha Motor Restructures U.S. Manufacturing Operations and Cuts Georgia Workforce

August 4, 2026 - Yamaha Motor Co., Ltd (Tokyo: 7272) announced its decision today to implement sweeping structural reforms to its Outdoor Land Vehicle (OLV) business. As part of these reforms, the Company will discontinue in-house production of recreational off-highway vehicles (ROVs) at Yamaha Motor Manufacturing Corporation of America (YMMC) in Georgia, U.S.A. and transition to a collaborative business model premised on OEM supply through partner companies. Accordingly, the Company will reallocate the management resources created through this initiative to its all-terrain vehicles (ATVs) and golf cars, aiming to raise the profitability of the entire OLV business. To date, Yamaha Motor has put forward an ROV product lineup centered on the recreational segment, but through this shift to a collaborative business model, the Company will retain its presence in the space, while strengthening its product offerings in the market's bigger utility segment. Through this, Yamaha Motor will maintain its multi-product strategy for the North American market while aiming for higher sales across its entire product range. In the ATV business, the Company will leverage its strengths in product development, internal combustion engine technologies, and well-established sales network to further enhance both product competitiveness and profitability, with a focus on sport and premium models. In the golf car business, the Company will enhance product competitiveness in response to increasingly diverse applications in the U.S. market while further expanding its business foundations through stronger customer touchpoints and service capabilities. The specific changes that will be implemented to the business and operational structures with these reforms are as follows: 1) Workforce Optimization The Company will review its global workforce allocation to set up personnel and cost structures facilitating improved profitability and sustainable growth. Specifically, the Company plans