BUSINESS

Detroit-based Ford marks quality milestone amid recalls

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Ford Motor Company, based in Detroit, is moving to shed its reputation for leading the U.S. in vehicle recalls and quality problems, which have weighed on earnings and customer trust for much of the past decade. CEO Jim Farley told CNBC in an interview this week that the company has reached a key quality milestone and is using lessons from past missteps to improve future vehicle launches. Ford has issued 53 recalls covering more than 12 million vehicles so far this year, following a record 153 recalls in 2025, and recently recalled over 741,000 SUVs and F-150 trucks built from 2018 to 2021.

Prepared by Christopher Adams and reviewed by editorial team.

Timeline of Events

Past decade Ford faces persistent quality problems
Nearly six years Farley leads company turnaround
2025 Ford records 153 U.S. vehicle recalls
This year 53 recalls affect over 12 million vehicles
This week Farley outlines quality milestone plans
This week Ford adds large SUV, F-150 recall
Next few years all-new North America lineup
Coming years aim flawless new product launches

Why This Matters to You

Ford's quality issues could affect your vehicle's safety and resale value. If you own a Ford, especially an SUV or F-150 from 2018-2021, check if it's part of the recent recall. If you're considering buying a Ford, watch for improvements in their new product launches.

The Bottom Line

Ford is working hard to shake off a decade of quality problems. They're aiming for flawless new product launches in the coming years. This could mean safer, more reliable vehicles for consumers. Worth forwarding if you know a Ford owner or someone shopping for a new car.