South Carolina becomes Nike school under ten-year deal
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COLUMBIA — The University of South Carolina on July 1 officially began a 10-year partnership with Nike, replacing Under Armour after the latter contract expired June 30; the board approved the Nike agreement in August 2025 and university officials confirmed the transition covers uniforms and branded equipment.
The athletic department, led by AD Jeremiah Donati, said surplus Under Armour inventory will be managed through South Carolina State Surplus this summer; several Gamecock athletes announced or expanded NIL arrangements with Nike in June, and the contract specifies provision of A'ja Wilson signature shoes in South Carolina colorways as part of the agreement.
More context
Timeline
- 1. 2007: University of South Carolina begins an athletic partnership with Under Armour.
- 2. August 2025: University board approves a contract to switch to Nike.
- 3. June (prior to July 1): Several Gamecock athletes announce or expand NIL deals with Nike.
- 4. June 30: Under Armour contract with the university expires.
- 5. July 1: University officially begins a 10-year partnership with Nike and plans surplus sales.
Why it matters
The switch to Nike means new gear for Gamecock fans. If you're a fan of Under Armour, keep an eye on South Carolina State Surplus for deals this summer. And if you're a fan of A'ja Wilson, look out for her signature shoes in South Carolina colorways.
Sources
JQJO Editorial Desk · Human reviewed · AI assisted. Report a correction.
