Swatch 与 Audemars Piguet 合作推出的“Royal Pop”怀表系列发售，引发购物者抢购潮，多地 Swatch 商店关闭，警方介入
Read, Watch or Listen
United States. Hundreds of shoppers gathered and surged at Swatch retail locations across multiple cities on Friday and Saturday as the Swatch and Audemars Piguet 'Royal Pop' pocket watch collection released in stores; lines formed in Los Angeles, New York (SoHo), Miami, Orlando and at major malls including King of Prussia and Somerset. As a result, several Swatch stores closed for the day, malls delayed openings, law enforcement intervened and three arrests were reported in Troy, Michigan; Los Angeles police limited a Topanga mall line from roughly 300 to 200. Swatch posted statements saying the collection will be available for months and sales may be paused to address safety.
Prepared by Emily Rhodes and reviewed by editorial team.
Timeline of Events
- 星期二之前：Swatch 和 Audemars Piguet 宣布推出 Royal Pop 系列，仅限店内发售。
- 星期五晚上：数百人聚集并在商场外（例如 Canoga Park）露营，为周六的发布做准备。
- 周六早上：多地大量人群涌入，导致商场延迟开放和店铺关闭。
- 周六上午：特洛伊警方逮捕三人；洛杉矶将排队人数从约 300 人限制到 200 人。
- 发布后：Swatch 发表声明称该系列将有数月供应；出现高价转售列表。
Why This Matters to You
皇家流行服饰的发布表明高需求商品可能会扰乱日常生活。如果您住在这些购物中心附近，您可能会遇到交通或人群问题。在前往拥挤的地区之前，请查看当地新闻，尤其是在大型发布日。
The Bottom Line
尽管Royal Pop的狂热一度造成了暂时的混乱，Swatch保证该系列将在未来几个月内持续供应。无需匆忙抢购或支付被炒高的转售价格。请记住，耐心往往会得到回报。如果你认识钟表爱好者，值得将此信息转发给他们。
- Articles Published:
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- Right Leaning:
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- Left Leaning:
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- Neutral:
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- Left 0%, Center 100%, Right 0%
转售商、二级市场以及部分获得限量版 Royal Pop 口袋手表的用户，都受益于由稀缺性驱动的转售机会以及该产品强大的宣传效应。
在开幕活动期间，购物者、商店员工、商场运营方以及当地社区都遭受了干扰、安全隐患、临时店铺关闭和执法干预。
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Swatch 与 Audemars Piguet 合作推出的“Royal Pop”怀表系列发售，引发购物者抢购潮，多地 Swatch 商店关闭，警方介入
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