Pakistan – In a fundraising appeal directed at readers in Pakistan, the Guardian explains that its journalism relies primarily on voluntary reader contributions rather than the backing of a billionaire owner or dependence on intensive advertising. The organisation says this reader-funded model is central to protecting its editorial independence, because it allows editors and reporters to decide what stories to pursue without pressure to maximise clicks or serve commercial interests. It adds that this approach helps it keep its website freely accessible to everyone, including audiences in countries where media outlets face political or economic pressure that can restrict press freedom. Pakistan – The Guardian notes that only 2.4% of its readership in Pakistan currently provides financial support and urges more readers in the country to contribute if they are able to do so. The appeal forms part of an annual campaign that highlights the role of independent journalism in supporting democracy and informed public debate. As part of this drive, the organisation sets a goal of securing 60,000 reader contributions over a three-week period and calls on Pakistani readers to help it reach that target, arguing that a broad base of small contributions can help sustain a strong and independent news media.
Prepared by Christopher Adams and reviewed by editorial team.
El modelo de financiación de The Guardian afecta las noticias que lees. Se financia con lectores, no con multimillonarios ni publicidad. Esto significa que los periodistas pueden cubrir lo que importa, no solo lo que genera clics. Si valoras el periodismo independiente, considera apoyar a medios como este.
La llamada de The Guardian en busca de apoyo es un recordatorio de la importancia de la prensa libre en una democracia. No se trata solo de noticias, se trata de hacer que el poder rinda cuentas. Merece la pena reenviar si conoces a alguien que valora una prensa libre e independiente.
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