Louisville. Churchill Downs Incorporated announced Tuesday it agreed to acquire the intellectual property rights to the Preakness Stakes and Black‑Eyed Susan Stakes from 1/ST Maryland LLC for $85 million, according to a company release. The agreement transfers trademarks and associated rights while preserving licensing arrangements that permit Maryland to run the events. Baltimore and Maryland officials said this week the deal will include an exclusive license back to the State of Maryland, with Churchill Downs receiving annual fees in exchange for permitting the state to conduct the Preakness and Black‑Eyed Susan. Company CEO Bill Carstanjen framed the purchase as strategic; officials expect the transaction to close after the 2026 Preakness.
Prepared by Christopher Adams and reviewed by editorial team.
Churchill Downs Incorporated stands to gain financially and strategically by acquiring trademarks and monetization rights for the Preakness and Black‑Eyed Susan Stakes, expanding its control over major Triple Crown assets.
Maryland stakeholders, independent promoters, and some local businesses may face reduced control over branding and potential shifts in revenue allocation due to centralized intellectual‑property ownership.
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Churchill Downs buys Preakness intellectual property for $85M
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