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Las Vegas — swXtch.io this week launched the swXtch AI Router, a chat-driven platform that brings artificial intelligence into live media production by translating operator intent into production-ready AI pipelines. The AI Router acts as a virtual broadcast engineer, allowing operators to use natural-language prompts to route live audio and video from on-premises or cloud environments into inference models from any provider and deliver processed outputs globally in the formats required by their workflows. The platform integrates with Microsoft Fabric and NVIDIA AI infrastructure to connect enterprise data and real-time AI inference directly into live workflows without requiring operators to have AI or networking expertise. At the center of the platform is an AI Marketplace, a curated catalog of video and audio inference models across providers with off-the-shelf integrations that plug into live workflows. Operators can test multiple models within the same pipeline and compare performance in real time, optimizing for accuracy, latency or cost without reconfiguring infrastructure. The AI Router integrates with NVIDIA NIM microservices and NVIDIA Holoscan for Media to bridge on-premises environments with cloud-based AI pipelines, and it links enterprise data through Microsoft Fabric and Microsoft 365 Copilot so Teams communications, email and operational context can inform real-time, context-aware workflows. "With the AI Router, we remove the hardest parts of deploying AI in live production," said Brent Yates, CEO of swXtch.io. "Operators can describe what they need, and the platform teaches, guides, and builds the solution."

Prepared by Jonathan Pierce and reviewed by editorial team.