BUSINESS

Masters Week Sees Travel, Revenue, Media, Field Changes

PUBLISHED Apr 7, 2026, 10:31 AM ET

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Media Bias Meter

Sources: 11

Center 100%

Sources: 11

Augusta, Ga. — Multiple Masters-week developments unfolded as organizers and media prepared for the tournament this week: Ace Jet data show nearly 3,900 private charter flights in 2025, Rory McIlroy hosted the 2025 Champions Dinner, and broadcasters finalized staffing and player lists ahead of play starting Thursday. The developments prompted operational responses this week: local airports and services adjusted for increased arrivals, SiriusXM added Kevin Kisner as a weekend analyst, CBS published a 91-player field ranking for the 2026 Masters, and merchandise and revenue estimates—merchandise near $70 million—were reiterated.

By Daniel Hayes | JQJO News

Timeline of Events

1960: Par 3 Contest established as a Masters tradition.
2016–2023: Kevin Kisner competed in eight consecutive Masters tournaments.
2022: Forbes published an estimate used to gauge Masters-week revenue.
2025 Masters week: Ace Jet data show nearly 3,900 private charter flights into Augusta-area airports.
April 2026 (pre-tournament): CBS ranks 91 invited players and SiriusXM names Kevin Kisner an analyst for weekend coverage.

News Intelligence

Masters Week impacts more than golf fans. It's a boon for local businesses in Augusta, with private flights and merchandise sales pumping money into the economy. If you're in the area, you might notice increased traffic or business opportunities.

Media Bias

Articles Published:: 11
Right Leaning:: 0
Left Leaning:: 0
Neutral:: 11

Who Benefited

Wealthy attendees, private aviation companies, Augusta-area businesses, broadcasters and Masters merchandise vendors received increased revenue from flights, tourism, broadcast arrangements, and retail sales during Masters week.

Who Impacted

Local residents and some small service providers faced congestion, limited access, and pressure on transportation and lodging as airports and infrastructure absorbed elevated event traffic.

Media Bias

Articles Published:: 11
Right Leaning:: 0
Left Leaning:: 0
Neutral:: 11
Distribution:: Left 0%, Center 100%, Right 0%

Who Benefited

Who Impacted

Local residents and some small service providers faced congestion, limited access, and pressure on transportation and lodging as airports and infrastructure absorbed elevated event traffic.