BUSINESS

U.S. Communities Prepare for Busy Small Business Saturday

PUBLISHED Nov 26, 2025, 1:01 PM ET

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U.S. Communities Prepare for Busy Small Business Saturday

Media Bias Meter

Sources: 8

Center 100%

Sources: 8

United States — Small businesses nationwide prepared for Small Business Saturday on Nov. 29, staging sales, events and partnerships to increase local spending. Owners in Noblesville, Westfield, Ponchatoula, Salem and Gloversville described community special vendors, promotions and holiday programming designed to draw shoppers. The U.S. Small Business Administration and local organizers emphasized the day's role supporting jobs and downtown economies, while an AT&T Business survey found 77% of consumers would shop at small businesses if possible and American Express research noted some owners expect nearly 20% of annual revenue from the day. Based on 6 articles reviewed and supporting research.

By Emily Rhodes | JQJO News

Timeline of Events

2010: American Express created Small Business Saturday to promote local shopping.
Nov. 20–26, 2025: Communities announced schedules and partnerships for Small Business Saturday events.
Nov. 26, 2025: AT&T Business published its Holiday Shopping Survey reporting 77% consumer willingness to shop small.
Nov. 26, 2025: SBA Regional Administrator visited Revival Art House in Ponchatoula ahead of the weekend.
Nov. 28–29, 2025: Local towns held Black Friday and Small Business Saturday events with vendors and promotions.

Media Bias

Articles Published:: 8
Right Leaning:: 0
Left Leaning:: 0
Neutral:: 8

Who Benefited

Local small-business owners and employees saw increased foot traffic, sales, community engagement, and promotional visibility during coordinated Small Business Saturday events.

Who Impacted

Some larger retailers and shopping centers may have experienced relatively lower local foot traffic as community shoppers focused spending on downtown small businesses during the event.

Media Bias

Articles Published:: 8
Right Leaning:: 0
Left Leaning:: 0
Neutral:: 8
Distribution:: Left 0%, Center 100%, Right 0%

Who Benefited

Local small-business owners and employees saw increased foot traffic, sales, community engagement, and promotional visibility during coordinated Small Business Saturday events.

Who Impacted

Some larger retailers and shopping centers may have experienced relatively lower local foot traffic as community shoppers focused spending on downtown small businesses during the event.