Alexandria Court Hears Final Arguments On Google Adtech
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Alexandria, Virginia. Judge Leonie Brinkema heard closing arguments on Friday after an 11‑day remedy trial assessing remedies for Google's ad‑tech conduct, following an April ruling that found two parts of its ad stack to be illegal monopolies. The Department of Justice and a coalition of states urged a forced sale of Google's AdX ad exchange to restore competition, while Google warned that divestiture would cause complex technical disruption and harm customers. Brinkema is expected to issue a remedy decision early next year. The proceedings reflect a bipartisan crackdown on Big Tech globally. Based on 11 articles reviewed and supporting research.
Prepared by Christopher Adams and reviewed by editorial team.
Timeline of Events
- Early Trump administration: bipartisan shift toward stricter Big Tech antitrust enforcement begins.
- Last year: extensive antitrust trial examined Google’s ad stack and conduct.
- April 2025: Judge Leonie Brinkema rules two parts of Google’s ad technology are illegal monopolies.
- September/Autumn 2025: an 11‑day remedy trial evaluates potential structural and behavioral fixes.
- 21 November 2025: closing arguments held in Alexandria; remedy ruling expected early next year.
- Articles Published:
- 11
- Right Leaning:
- 0
- Left Leaning:
- 3
- Neutral:
- 8
- Distribution:
- Left 27%, Center 73%, Right 0%
Smaller ad exchanges, rival ad‑tech vendors, and some publishers could gain market access and revenue share if the court orders divestiture of Google's AdX, while regulators aim to restore competition in programmatic advertising.
Google would face operational disruption, revenue loss from any mandated sale of AdX, and substantial technical and transition costs; publishers and advertisers could experience short‑term auction instability and increased integration burdens.
Coverage of Story:
From Left
Google's Digital Ad Empire on the Brink: US Government Demands Breakup in Historic Antitrust Battle - Pune Times Mirror
punemirror.com https://www.outlookindia.com/ The HinduFrom Center
Alexandria Court Hears Final Arguments On Google Adtech
WTOP The Orange County Register TechCentral Economic Times CNA MoneyControl storyboard18.com DevdiscourseFrom Right
No right-leaning sources found for this story.
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