PepsiCo unveils dyeless Doritos and Cheetos | JQJO

PepsiCo is stripping artificial flavors and dyes from two of its best-known snacks, unveiling new Simply NKD versions of Doritos and Cheetos that are entirely dyeless. The lineup includes Simply NKD Nacho Cheese and Cool Ranch Doritos, plus Simply NKD Puffs and Flamin' Hot Cheetos. CMO Hernan Tantardini said the company is reinventing iconic brands while keeping bold flavors. The move follows similar steps by other companies after Health Secretary Robert F Kennedy Jr.'s push. Preorders are open, with stores stocking them December 1.