PepsiCo will roll out Simply NKD versions of Cheetos and Doritos on Dec. 1, removing artificial flavors and dyes — and the familiar bright orange hue — while keeping original recipes on shelves. The move follows a push by Health and Human Services Secretary Robert F. Kennedy Jr. and an FDA request urging industry to drop synthetic dyes. Executives say the flavor will stay the same. The launch includes four varieties: Doritos Simply NKD Nacho Cheese and Cool Ranch, and Cheetos Simply NKD Puffs and Flamin' Hot.
Prepared by Christopher Adams and reviewed by editorial team.
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