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Google’s upcoming Wallet settings tap your purchase and pass history to tailor experiences across its services. If turned on, the data can drive personalized ads, offers, promotions, and recommendations—down to recognizing a preferred airline from a boarding pass or surfacing related suggestions if you download a running app. Controls are granular: you can disable use entirely or choose whether it applies to organic recommendations, ads personalization, and ad measurement. Google says it will not sell this data to third parties, and sensitive information is not used for ad targeting.

Prepared by Jonathan Pierce and reviewed by editorial team.