Starbucks bearista mug sparks lines and resales | JQJO

Starbucks rolled out its 2025 holiday menu this week, but the buzz centers on a $30 “bearista” mug — a honey-bear-shaped glass for cold drinks topped with a green silicone beanie. The cup sold out fast at many stores, with social posts showing pre-dawn lines, one-per-customer limits in some locations, and eBay listings from $150 to $400. Starbucks hasn’t commented on purchase limits or restocks. The seasonal lineup, available Nov. 6, features peppermint mocha, caramel brulee latte, iced sugar cookie and gingerbread drinks, plus new holiday cold foams.