Reuters, citing internal Meta documents, says the company projected billions in revenue from scam ads that its systems steered to likely clickers. Meta allegedly let high value advertisers rack up 500-plus strikes. The documents estimate 15 billion high risk scam ads are seen daily, with 2024 projections of $16 billion from scam ads and $7 billion from high risk ads. Spokesperson Andy Stone disputed the figures, citing a 58 percent drop in user reports and 134 million removals in 2025, even as internal estimates tied a third of US scams to its platforms.

Prepared by Christopher Adams and reviewed by editorial team.