Elf Beauty sinks on cautious outlook despite Rhode | JQJO

E.l.f. Beauty shares tumbled 29% after full-year guidance underwhelmed, despite a boost from Hailey Bieber’s Rhode. The company projects $1.55 billion to $1.57 billion in revenue and adjusted EPS of $2.80 to $2.85, both below LSEG expectations, while Rhode is slated to add $200 million this year and $300 million on a run rate. Fiscal Q2 brought an earnings beat but a sales miss: 68 cents adjusted EPS on $344 million, up 14% year over year. Net income fell 84% amid President Donald Trump’s new tariffs, as Rhode’s record Sephora debut fuels about 40% growth.