LendingTree estimates tariffs add billions to holidays | JQJO

American shoppers face a pricier holiday season as LendingTree estimates President Donald Trump’s “liberation day” tariffs will add $40.6 billion to seasonal costs. Consumers would shoulder $28.6 billion—about $132 per shopper—while retailers absorb roughly $12 billion. Prices on select foods and consumer goods have already climbed, and more tariff-hit items are now reaching shelves after months in storage. Chief analyst Matt Schulz warned the squeeze could curb gift-giving or push some into debt. Electronics buyers face the steepest add-ons, averaging $186 per shopper; clothing and accessories add about $82.