YouTube adds TV features, AI upscaling, shopping
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YouTube is pushing deeper into big-screen viewing with a feature drop for TV audiences: automatic AI upscaling of videos to 1080p (with labeled "super resolution" up to 4K coming), bigger 50MB thumbnails, and an immersive channel-surfing homepage that spotlights Shows collections and prioritizes creator content in TV search. Shopping gets a TV-friendly fix via QR codes tied to tagged moments. Creators are auto-opted into upscaling but can opt out and keep originals. Google says channels earning over $100,000 rose 45% in 2025 versus 2024. Rollout starts today in YouTube Studio.
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