Microsoft introduces Mico, Copilot’s Clippy-like avatar | JQJO

Microsoft unveiled Mico, a blob-like animated avatar for Copilot’s voice mode, as part of a “human-centered” rebranding that aims to build AI that “earns your trust.” Mico shows warmth and personality, reacting “like someone who truly listens,” and even hides an Easter egg that turns it into Clippy. “Clippy walked so that we could run,” Microsoft’s Jacob Andreou said. The launch also raises concerns: by deepening parasocial feelings toward LLMs, Mico could drive more engagement—and potentially pay more to access. Whether it becomes beloved or an annoyance remains unclear.