Taco Bell Expands Live Más Café Beverage Push | JQJO

Taco Bell is doubling down on drinks with its in-restaurant Live Más Café counters, now open in Chula Vista and near UC Irvine and projected to reach 30 locations across Southern California, Dallas and Houston by year-end. The “bellrista”-run stations spotlight churro chillers, specialty coffees, and brightly colored refrescas. The chain aims for a $5 billion beverage business by 2030, reporting more than 600 million drinks sold this year, up 16%, with over 60% of orders including a beverage. Early results are strong: Irvine averages 900 drinks daily; Chula Vista tops 750.