NHL Signs First Deals With Prediction Markets | JQJO

The NHL struck multiyear licensing deals with prediction markets Kalshi and Polymarket, the first such agreement between a major U.S. league and the sector. The companies can use league data, marks and official designations, and Kalshi quickly listed contracts on the Stanley Cup champion. The NHL, which already partners with 10 sportsbooks, says prediction markets expand the ecosystem and aid integrity oversight. But Kalshi faces state lawsuits over event contracts, other leagues have raised integrity concerns, and the American Gaming Association condemned the move as a backdoor gambling scheme.