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Netflix tapped toy rivals Mattel and Hasbro as global co-master licensees for KPop Demon Hunters, an unprecedented dual deal, with products hitting stores in spring 2026. Mattel will offer dolls, figures and playsets, beginning with a Nov. 12 presale of a Huntr/x fashion-doll three-pack shipping in 2026. Hasbro plans plush, youth electronics and role-play, plus tie-ins across its brands; its first item, Monopoly Deal: KPop Demon Hunters, opens preorders Oct. 21 for Jan. 1, 2026 delivery. The move follows the film’s chart-topping surge and added Halloween-weekend screenings. Sequel talks are underway.

Prepared by Emily Rhodes and reviewed by editorial team.