UK Regulator May Force Google Changes | JQJO

Google may be required to make changes in the UK to give users more search engine options, following a decision by the Competition and Markets Authority (CMA). The CMA has given Google 'strategic market status', which could lead to 'proportionate, targeted interventions' to ensure market competitiveness. Google has warned against measures that could 'inhibit UK innovation and growth.' The CMA's potential measures could include 'choice screens' for alternative search providers and more publisher control over content use.