Domino's Pizza Revamps Brand for Shorter Attention Spans | JQJO

Domino's Pizza is undergoing its first major brand refresh in 13 years, introducing a bolder logo, new uniforms, redesigned packaging, and restaurant signage. For the first time in its history, the chain is also releasing a "mmm" jingle, performed by country star Shaboozey, aiming to capture fleeting consumer attention in the digital age. This strategic move, which includes a focus on value and recent menu successes like stuffed crust, seeks to maintain its market share against competitors.