Amazon is rolling out its enhanced AI assistant, Alexa Plus, with new Echo and FireTV devices. This upgraded version features "agentic" capabilities like booking reservations and hailing rides, alongside natural language understanding, eliminating the need for specific wake words. Previously delayed, Alexa Plus is now included with new hardware, marking a significant step in its overhaul and offering broader access to early US customers. Pre-orders are open, with shipping starting in October.

Prepared by Jonathan Pierce and reviewed by editorial team.