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Too tricky to cancel: Amazon faces US trial over alleged Prime subscription deceptions

Amazon is on trial, accused by the FTC of using deceptive "dark patterns" to trick millions into unwanted Prime subscriptions. The lawsuit alleges Amazon intentionally designed confusing checkout processes and a complex cancellation system, dubbed "Iliad," to maximize Prime enrollment. The FTC claims Amazon knowingly ignored widespread issues with non-consensual sign-ups, prioritizing revenue over customer consent. Amazon's defense argues the FTC is misinterpreting the law and points to improvements made to its processes. The four-week trial hinges on internal Amazon documents and witness testimony; if the FTC wins, Amazon faces significant penalties and changes to its practices.

Prepared by Christopher Adams and reviewed by editorial team.

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