Michelob Ultra has surpassed Modelo Especial as the top-selling beer in the US. Anheuser-Busch, Michelob Ultra's parent company, announced the news citing retail sales data. This marks a significant turnaround for AB InBev, following Modelo Especial's rise after Bud Light's sales decline due to controversy. Modelo's drop is attributed to economic challenges, including tariffs and reduced demand from Hispanic consumers. Constellation Brands, Modelo's parent company, has lowered its sales forecast, while AB InBev's stock has seen significant growth.
Prepared by Christopher Adams and reviewed by editorial team.
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