Amazon is facing a federal trial in Seattle over allegations that it deceptively enrolled customers in its Prime service and made cancellations difficult. The FTC lawsuit, filed two years ago, claims Amazon violated the Restore Online Shoppers’ Confidence Act. Amazon maintains it clearly explains Prime's terms and offers easy cancellation, while the FTC argues Amazon deliberately obscured the process, internally referring to it as an 'unspoken cancer'. The trial will determine if Amazon's disclosures were 'clear and conspicuous' and its cancellation process 'simple', potentially leading to personal liability for three Amazon executives.

Prepared by Christopher Adams and reviewed by editorial team.