Ben & Jerry's co-founder Jerry Greenfield resigned, citing Unilever's silencing of the brand's social activism. Greenfield alleges Unilever, Ben & Jerry's parent company since 2000, prioritizes avoiding controversy over upholding the brand's progressive values. This follows years of tension between the co-founders and Unilever over the company's independence and social mission. Greenfield's resignation and a lawsuit filed by Ben & Jerry's against Unilever highlight the conflict between the brand's social activism and Unilever's business priorities. The co-founders advocate for Unilever to divest from Ben & Jerry's.
Prepared by Christopher Adams and reviewed by editorial team.
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