Spotify Users Revolt Over Data Control | JQJO

Spotify users are challenging the company's control over their listening data. Over 18,000 users have joined "Unwrapped," a collective selling aggregated data to AI developers for around $5 per user in cryptocurrency. This action follows Spotify's refusal to provide more detailed listening insights. Unwrapped has already made a $55,000 sale, sparking a debate over data ownership and privacy. Spotify has sent a cease-and-desist letter, citing trademark infringement and violation of developer policies. Unwrapped counters that users should control their data and that this action promotes digital self-determination.