Ford's New Campaign: Ready, Set, Brand | JQJO

Ford launched a new advertising campaign, "Ready, Set, Ford," marking a shift in its branding strategy amidst industry uncertainty. The campaign focuses on consumers, emphasizing capability, passion, community, and trust. Ford's CMO, Lisa Materazzo, stated the timing is intentional, leveraging Ford's history and aiming to connect with consumers' optimism amidst economic and political anxieties. The unified global campaign will roll out across all markets by Q1 2026, beginning with this week's Thursday Night Football advertisement. The strategy highlights Ford's American identity and investment in its brand for long-term success.