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Apple unveiled its iPhone 17 series, including the slim iPhone 17 Air, featuring enhanced cameras, longer battery life (especially the Pro Max), and the A19 chip. Four models are available: iPhone 17 ($799), iPhone 17 Air ($999), iPhone 17 Pro ($1099), and iPhone 17 Pro Max ($1199). Pre-orders start now, with in-store availability September 19th. The launch also included new Apple Watches and AirPods, and announcements of iOS 26 and expanded AI capabilities for developers. This release comes amid increased competition and the impact of tariffs.

Prepared by Jonathan Pierce and reviewed by editorial team.